More than 20 percent of online retailers have referred to the Olympics in their promotional materials in recent weeks. But unless they're official sponsors, they can't directly use trademarked Olympic symbols or even the word Olympics. So many have had to get creative, using language such as "go for the gold," "podium" or "world-class" to catch the attention of fans.
NBC's coverage of the London Olympics is a ratings hit - which can present a problem for other networks looking to lure viewers, especially those dedicated to broadcasting sports. John Ourand is a media reporter for Sports Business Daily, and he's been checking to see what else is on.
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At the London Summer Olympics, it's one star-studded 200-meter race down and one to go - today. American Allyson Felix won the women's 200 last night and was part of a U.S. track and field medal-winning binge. The Americans took seven medals at Olympic Stadium, helping push the Americans past arch-medal rival China in the overall race.
As drought continues throughout the country, municipalities are doing their part to maintain water sources like lakes. In some cities, officials are using law enforcement to regulate the water usage of businesses and residents. Rachel Otwell of member station WUIS in Springfield, Illinois, reports much tighter restrictions could be coming soon.
President Obama is in the midst of a two-day campaign swing through Colorado. The Rocky Mountain West is a key battleground area in the November election. A new poll shows the president leading Mitt Romney among women in the state but trailing his Republican rival among Colorado men. NPR's Scott Horsley reports.