The South by Southwest music festival is well-established as a venue where up-and-coming artists get discovered. But it also offers a chance to hear from the music industry's icons — like veteran country star Garth Brooks, who delivered a keynote address at the Austin Convention Center during SXSW this week. Brooks kicked off his career in the 1980s, and he's still breaking records and selling out shows.
The annual South by Southwest conference is in full swing in Austin, Texas, where thousands of musicians go in hopes of making the right connections for their big break. The number of bands from Latin America and from Latino communities has increased so much that organizers have created a mini-conference within the larger festival. It's called SXAmericas and Felix Contreras — the host of Alt-Latino, NPR Music's weekly podcast about Latino arts and culture — spoke with NPR's Audie Cornish about a trend he's spotted there.