Guidelines for Public Service Announcements

How to write your PSA and get it on the air

Features

News Director Jill Roberts produces news and public affairs stories which air Monday through Friday during NPR’s award-winning news programs Morning Edition and All Things Considered.

The stories deal with community issues and often feature local people and events. Jill is the recipient of many state awards for excellence in broadcasting from the Associated Press and other organizations.

To discuss possible story ideas, Jill Roberts may be reached at (772) 462-7852 or email news@wqcs.org.

Drew Mello hosts Treasure Coast Happenings, a weekly five minute interview show where local non-profit organizations can discuss their upcoming events and the services they offer. Treasure Coast Happenings airs at 1:00 and 7:00 p.m. Friday, and 10:00 a.m. Sunday on 88.9 FM and digital HD1 and at noon Saturday and 8:00 a.m. Sunday on digital HD2. The program is also available on the web at www.wqcs.org.

To discuss being featured on Treasure Coast Happenings, call (772) 462-7466 or emailjmello@wqcs.org

All interviews are pre-recorded for the programs listed above.

Drew Mello

Drew Mello

Treasure Coast Happenings

jmello@wqcs.org

Lisa Baxter

Lisa Baxter

Underwriting Representative

lbaxter@wqcs.org

Jill Roberts

Jill Roberts

News Director

news@wqcs.org

Rodney Spencer

Rodney Spencer

Multimedia Reporter, Afternoon Drive Host

news@wqcs.org

Gerald Wilcox

Gerald Wilcox

Underwriting Representative

gwilcox@wqcs.org

Ted Burrows

Ted Burrows

Announcer

info@wqcs.org

General Public Service
Announcements

  • Include the following in your request for a public service announcement (PSA):
  • Basic details of your event
  • Typed/double-spaced, preferably one page
  • No lengthy descriptive information (All PSAs are usually 30 seconds or less.)
  • Pronunciation of unusual words, please.
  • Contact person/phone number (in case there are questions).
  • Include the address where the event will be held, including the city.

General Information

  • All PSAs must promote events for non-profit organizations and include information on who benefits from the proceeds.
  • All press releases should arrive at least two (2) weeks prior to an event. Items may be submitted for our online events calendar at www.wqcs.org. Each announcement will be reviewed before it is placed on the calendar.
  • Press releases can be mailed, faxed, emailed, or posted to our website at www.wqcs.org. No information will be taken over the phone.
  • Event Specific Only DO NOT send a rundown of the year’s activities. We do not keep files of every organization’s events. Send a new press release for each event.
  • PSAs are broadcast several times per hour, Monday through Friday. Due to the high volume of events submitted, we cannot use them all. There is no guarantee as to the number of times a message is used or when it will be run.

Paid Public Service
Announcements

Paid Public Service announcements are available to guarantee placement and frequency of announcements. Non-profit organizations and community groups can inform the public about their organization or upcoming events with these Paid Public Service Announcements. These messages are pre-produced with music and/or sound effects and are included in the daily broadcast schedule.

These are 30-second announcements, which are produced by station staff based upon information provided to the station. If not available in the WQCS Music Library, music background must be provided by the client.

Paid PSA 30 second spots are $30 for general placement and $35 for specific time placements.

You can establish a schedule for rotation of your announcement, such as 4 per day for 5 days, etc., whatever you think is effective in promoting your event. You will be required to sign an underwriting agreement.

Planning is an important aspect of obtaining the most exposure for your event(s). It is suggested that your organization create a master plan of all your events scheduled throughout the year, including a plan for promotion. Set a series of target dates for press releases and that will give you ample opportunity to submit your releases in time for adequate coverage on the air.

For PAID PSAs, contact WQCS underwriting representative Lisa Baxter at (772) 462-7812 or email lbaxter@wqcs.org or Gerald Wilcox at (772) 462-7821 or email gwilcox@wqcs.org or: underwriting@wqcs.org

How to Write Your PSA

Keep it simple and direct! Just tell listeners what the event is, who is sponsoring it, and what non-profit group will benefit. Be sure to include date, time, location, and admission price. And don’t forget to end with a phone number to call for tickets or more information.

Generally, a 30-second spot should include about four short sentences that are easy to read. A good way to test your PSA before sending it to us is by reading it aloud and timing it.

Mail your PSA to WQCS at
3209 Virginia Avenue, Fort Pierce, FL 34981,
via Fax (772) 462-4743, email at info@wqcs.org or
Post it to our website at www.wqcs.org.

Please make sure we receive it at least two (2) weeks before your event.

It’s always a good idea to know whether news media outlets accept public service announcements, and also to know their audience. For example, a press release about an opera performance is more appropriate for a classical music station than a “Top 40” outlet.

WQCS/88.9 FM, is interested in general community events, especially those related to the arts.